Factors Influencing the Intention to Continue using B2B e-Commerce in Manufacturing SMEs


  • L. A. Hussein School of Distance Education, Universiti Sains Malaysia, Malaysia
  • A. S. Baharudin School of Computer Sciences, Universiti Sains Malaysia, Malaysia
  • S. Kiumarsi Graduate School of Business, Universiti Sains Malaysia, Malaysia
  • M. F. Hilmi School of Distance Education, Universiti Sains Malaysia, Malaysia


Business-to-Business (B2B) electronic commerce plays a tremendous role in nurturing the growth of Small and Medium Enterprises (SMEs) in developed and developing countries. However, the growth of B2B e-commerce in developing nations remains at the early adoption stage. The purpose of this paper is to examine the factors that influence B2B e-commerce adoption in SMEs in a developing country. The current study employs the questionnaire survey technique to gather information from 245 manufacturing SMEs in Jordan. It uses Structural Equation Modeling (SEM) to investigate the different factors that affect the intention to adopt or continue using B2B e-commerce. The study reveals that compatibility and outsourcing IT support have significant effects on the intention to continue using B2B e-commerce in Jordanian manufacturing SMEs. The implications of the findings are discussed.


TOE framework, intention to continue using B2B e- commerce, outsourcing IT support


Download data is not yet available.


I. Sila, “The state of empirical research on the adoption and diffusion of business-to-business e-commerce”, International Journal of Electronic Business, Vol. 12, No. 3, pp. 258-301, 2015 DOI: https://doi.org/10.1504/IJEB.2015.071386

L. A. Hussein, A. S. Baharudin, K. Jayaraman, S. Kiumarsi, “B2b e-commerce technology factors with mediating effect perceived usefulness in Jordanian manufacturing SMEs”, Journal of Engineering Science and Technology, Vol. 14, No. 1, pp. 411-429, 2019

L. A. Qaisi, A. Mesleh, A. A. Qaisi, A. Sharadqh, B. Zahran, J. Alkasassbeh, M. Olaimat, “Evaluation of e-commerce website functionality using a Mamdani fuzzy system”, Engineering, Technology & Applied Science Research, Vol. 5, No. 5, pp. 860-863, 2015 DOI: https://doi.org/10.48084/etasr.594

D. Y. Govinnage, K. M. V. Sachitra, “Factors affecting e-commerce adoption of small and medium enterprises in Sri Lanka: Evidence from retail sector”, Asian Journal of Advanced Research and Reports, Vol. 6, No. 2, pp. 1-10, 2019 DOI: https://doi.org/10.9734/ajarr/2019/v6i230147

M. Ghobakhloo, D. A. Aranda, J. B. Amado, “Adoption of e-commerce applications in SMEs”, Industrial Management and Data Systems, Vol. 111, No. 8, pp. 1238-1269, 2011 DOI: https://doi.org/10.1108/02635571111170785

A. Alsaad, R. Mohamad, N. A. Ismail, “The moderating role of trust in business to business electronic commerce (B2B EC) adoption”, Computers in Human Behavior, Vol. 68, pp. 157-169, 2017 DOI: https://doi.org/10.1016/j.chb.2016.11.040

L. A. Lopes, N. F. Melao, “Website content and design in SME: Insights from Portugal”, International Journal of Electronic Business, Vol. 13, No. 1, pp.70–97, 2016 DOI: https://doi.org/10.1504/IJEB.2016.075343

K. A. M. A. Tamimi, M. S. Jaradat, “The role of small medium enterprises in reducing the problem of unemployment in Jordan”, International Journal of Development and Economic Sustainability, Vol. 7, No. 2, pp. 28-36, 2019

H. Hamad, L. Elbeltagi, H. E. Gohary, “An empirical investigation of business-to-business e-commerce adoption and its impact on SMEs competitive advantage: The case of Egyptian manufacturing SMEs”, Strategic Change, Vol. 27, No. 3, pp. 209-229, 2018 DOI: https://doi.org/10.1002/jsc.2196

A. S. A. Somali, R. Gholami, B. Clegg, “Determinants of B2B e-commerce adoption in Saudi Arabian firms”, International Journal of Digital Society, Vol. 2, No. 2, pp. 406-415, 2011 DOI: https://doi.org/10.20533/ijds.2040.2570.2011.0049

M. Mohtaramzadeh, T. Ramayah, C. J. Hwa, “B2B e-commerce adoption in Iranian manufacturing companies: Analyzing the moderating role of organizational culture”, International Journal of Human-Computer Interaction, Vol. 34, No. 7, pp. 621-639, 2017 DOI: https://doi.org/10.1080/10447318.2017.1385212

E. C. Ocloo, H. Xuhua, S. Akaba, M. Addai, D. W. Brown, A. S. Kwofie, “B2B e-commerce adoption amongst manufacturing SMEs: Evidence from Ghana”, Australian Journal of Economics and Management Science, Vol. 8, No. 1, pp. 126-146, 2018

A. K. Garg, T. Choeu, “The adoption of electronic commerce by small and medium enterprises in Pretoria East”, The Electronic Journal of Information Systems in Developing Countries, Vol. 68, No. 1, pp. 1-23, 2015 DOI: https://doi.org/10.1002/j.1681-4835.2015.tb00493.x

N. R. Vajjhala, S. G. Thandekkattu, “Potential and barriers to adoption of B2B e-commerce in SMEs in transition economies: Case of Albania”, Management, Vol. 12, No. 2, pp. 155-169, 2017 DOI: https://doi.org/10.26493/1854-4231.12.155-169

L. V. Huy, F. Rowe, D. Truex, M. Q. Huynh, “An empirical study of determinants of e-commerce adoption in SMEs in Vietnam an economy in transition”, Journal of Global Information Management, Vol. 20, No. 3, pp. 1-35, 2012 DOI: https://doi.org/10.4018/jgim.2012070102

O. N. Omigie, H. Zo, J. J. Rho, “User acceptance of mobile broadband in Nigeria”, Information and Knowledge Management, Vol. 5, No. 7, pp. 62-78, 2015

V. Venkatesh, J. Y. L. Thong, X. Xu, “Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology”, MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012 DOI: https://doi.org/10.2307/41410412

M. G. R. Alam, A. K. M. Masum. L. S. Beh, C. S. Hong, “Critical factors influencing decision to adopt human resource information system (HRIS) in hospitals”, Plos One, Vol. 11, No. 8, Article ID 0160366, 2016 DOI: https://doi.org/10.1371/journal.pone.0160366

L. Daoud1, M. Ibrahim, “Antecedents and impacts of electronic procurement usage among Jordanian large firms”, Journal of Advanced Research in Business and Management Studies, Vol. 14, No. 1, pp. 52-65, 2019

N. C. Osakwe, M. Chorancova, M. Agu, “Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issue in Nigeria”, Information Development, Vol. 32, No. 4, pp. 904–919, 2016 DOI: https://doi.org/10.1177/0266666915573551

Y. S. Wang, H. T. Li, C. R. Li, D. Z. Zhang, “Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework”, Tourism Management, Vol. 53, pp. 163-172, 2016 DOI: https://doi.org/10.1016/j.tourman.2015.09.021

T. L. Sam, L. H. Eam, “Estimating the determinants of B2B e-commerce adoption among small & medium enterprises”, International Journal of Business and Society, Vol. 12, No. 1, pp. 15-30, 2011

M. M. Alzubi., M. A. Alkhawlani, Y. A. B. E. Ebiary, “Investigating the factors affecting university students’ e-commerce intention towards: A case study of Jordanian universities”, Journal of Business and Retail Management Research, Vol. 12, No. 1, pp. 189-194, 2017 DOI: https://doi.org/10.24052/JBRMR/V12IS01/ITFAUSEITACSOJU

T. Lynn, X. Liang, A. Gourinovitch,, J. P. Morrison, G. Fox, P. Rosati, “Understanding the determinants of cloud computing adoption for high performance computing”, 51st Hawaii International Conference on System Sciences, Hawaii, USA, January 3-6, 2018 DOI: https://doi.org/10.24251/HICSS.2018.489

W. Boonsiritomachai, G. M. McGrath, S. Burgess, “Exploring business intelligence and its depth of maturity in Thai SMEs”, Cogent Business & Management, Vol. 3, No. 1, pp. 1-17, 2016 DOI: https://doi.org/10.1080/23311975.2016.1220663

J. F. Hair, W. C. Black, B. J. Babin, R. E. Anderson, Multivariate data analysis, 7th Edition, Pearson, 2010

U. Sekaran, R. Bougie, Research methods for business: A skill building approach, Wiley, 2016

J. F. Hair, C. M. Ringle, M. Sarstedt, “PLS-SEM: Indeed a silver bullet”, Journal of Marketing Theory and Practice, Vol. 19, No. 2, pp. 139-152, 2011 DOI: https://doi.org/10.2753/MTP1069-6679190202

J. F. Hair, G. T. M. Hult, C. M. Ringle, M. Sarstedt, A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Edition, Sage, 2017 DOI: https://doi.org/10.15358/9783800653614

J. F. Hair, M. Sarstedt, L. Hopkins, V. G. Kuppelwieser, “Partial Least Squares Structural Equation Modeling (PLS-SEM): An emerging tool in business research”, European Business Review, Vol. 26, No. 2, pp. 106-121, 2014 DOI: https://doi.org/10.1108/EBR-10-2013-0128

C. Fornell, D. F. Larcker, “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50, 1981 DOI: https://doi.org/10.1177/002224378101800104

J. Henseler, C. M. Ringle, M. Sarstedt, “A new criterion for assessing discriminant validity in variance-based structural equation modelling”, Journal of the Academy of Marketing Science, Vol. 43, pp. 115-135, 2015 DOI: https://doi.org/10.1007/s11747-014-0403-8

R. B. Kline, Principles and practice of structural equation modelling, The Guilford Press, 2015

A. H. Gold, A. Malhotra, A. H. Segars, “Knowledge management: An organizational capabilities perspective”, Journal of Management Information Systems, Vol. 18, No. 1, pp. 185–214, 2001 DOI: https://doi.org/10.1080/07421222.2001.11045669

J. Cohen, Statistical power analysis for the behavioral sciences, Routledge, 1988

T. Ramayah, N. S. Ling, S. K. Taghizadeh, S. A. Rahman, “Factors influencing SMEs website continuance intention in Malaysia”, Telematics and Informatics, Vol. 33, No. 1, pp. 150-164, 2016 DOI: https://doi.org/10.1016/j.tele.2015.06.007

S. S. Alam, M. Y. Ali, M. F. M. Jani, “An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia”, Journal of Business Economics and Management, Vol. 12, No. 2, pp. 375-399, 2011 DOI: https://doi.org/10.3846/16111699.2011.576749

P. Ifinedo, “Facilitating the intention to expand e-business payment systems use in Nigerian small firms: An empirical analysis”, in: E-Business: Applications and Global Acceptance, IntechOpen, 2012 DOI: https://doi.org/10.5772/39232


How to Cite

L. A. Hussein, A. S. Baharudin, S. Kiumarsi, and M. F. Hilmi, “Factors Influencing the Intention to Continue using B2B e-Commerce in Manufacturing SMEs”, Eng. Technol. Appl. Sci. Res., vol. 10, no. 2, pp. 5528–5533, Apr. 2020.


Abstract Views: 1404
PDF Downloads: 701

Metrics Information