Artificial Intelligence and Moodle: Advancing Intelligent Learning and Digital Marketing in Education

Konstantinos Chrysanthos Sofianos; Alexios Kaponis; Michael Stefanidakis; Manolis Maragoudakis; Theodoros Pappas; Linas Bukauskas

doi:10.48084/etasr.13756

Authors

Konstantinos Chrysanthos Sofianos Department of Informatics, Ionian University, Greece
Alexios Kaponis Department of Informatics, Ionian University, Greece
Michael Stefanidakis Department of Informatics, Ionian University, Greece
Manolis Maragoudakis Department of Informatics, Ionian University, Greece
Theodoros Pappas Department of Accounting and Finance, University of Ioannina, Greece
Linas Bukauskas Institute of Computer Science, Vilnius University, Lithuania

Volume: 16 | Issue: 2 | Pages: 32978-32988 | April 2026 | https://doi.org/10.48084/etasr.13756

Received: 31 July 2025 | Revised: 31 August 2025, 2 October 2025, and 12 January 2026 | Accepted: 29 January 2026 | Online: 9 February 2026

Corresponding author: Konstantinos Chrysanthos Sofianos

Abstract

Artificial Intelligence (AI) is revolutionizing education. Learning Management Systems (LMSs) are a crucial component in the planning of educational content and the management of the interaction between teachers and learners. Nevertheless, they usually suffer from being static and not involving any sort of interaction, which may discourage students and undermine teaching efficacy. The introduction of AI into LMS tools can solve such problems by providing dynamic, individual, and real-time support. One of the most popular LMSs, Moodle, has gradually introduced AI technologies that improve learning by adjusting personalization, offering more efficient assessment, among others. This paper analyzes the potential and the challenges of AI utilization in Moodle, and illustrates how this can contribute to making the educational experience more "intelligent" and interactive.

Keywords:

Learning Management Systems (LMSs), e-learning, artificial intelligence, Moodle

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