The Efficacy of the Strategy Planning Process Criteria based on the Fuzzy Analytical Hierarchy Process

Authors

  • Reema Alshehri Department of Computer Science and Artificial Intelligence, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Nahla Aljojo Information System and Information Technology Department, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Areej Alshutayri Department of Computer Science and Artificial Intelligence, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Ahmed Alrashedi Human Resource Department, Business College, University of Jeddah, Saudi Arabia
  • Abdullah Alghoson Information System and Information Technology Department, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Azida Zainol Department of Software Engineering, College of Business, Technology and Engineering, Sheffield Hallam University, UK
Volume: 13 | Issue: 4 | Pages: 11235-11241 | August 2023 | https://doi.org/10.48084/etasr.6034

Abstract

This study investigated the strategic planning procedure used by the University of Jeddah to determine which of its efficacy criteria are the most significant for future development. A university's performance is founded on its ability to capitalize on its specialization and set of skills obtained through meticulous planning and development and involves setting goals using analysis tools to compare options and prioritize constructs. Evaluation approaches to strategic planning lack adaptability and durability. Thus, a high-level deductive instrument that aggregates trade-offs and prioritizes the most essential aspects is needed. This study used the Fuzzy Analytical Hierarchical Procedure (FAHP) to examine whether the University of Jeddah's strategy formulation process improves strategy and planning. This study defined the objectives and criteria, established pairwise comparisons based on the owners of the strategic plan and the faculty and administration questionnaire responses, assigned weights to each criterion, verified their consistency, and ranked them in importance order. This study showed that FAHP can help groups make strategic planning decisions in universities.

Keywords:

Fuzzy Analytical Hierarchy Process (FAHP), MCDM, university ranking, decision making, planning

Downloads

Download data is not yet available.

References

M. Gokhale, "Use of analytical hierarchy process in university strategy planning," M.S. Thesis, Missouri University of Science and Technology, Rolla, MO, USA, 2007.

J. Heidary Dahooie, E. Beheshti Jazan Abadi, A. S. Vanaki, and H. R. Firoozfar, "Competency-based IT personnel selection using a hybrid SWARA and ARAS-G methodology," Human Factors and Ergonomics in Manufacturing & Service Industries, vol. 28, no. 1, pp. 5–16, 2018.

S. Kaganski, J. Majak, and K. Karjust, "Fuzzy AHP as a tool for prioritization of key performance indicators," Procedia CIRP, vol. 72, pp. 1227–1232, Jan. 2018.

Y. Liu, C. M. Eckert, and C. Earl, "A review of fuzzy AHP methods for decision-making with subjective judgements," Expert Systems with Applications, vol. 161, Dec. 2020, Art. no. 113738.

M. Jami Pour, M. Hosseinzadeh, M. Bagherzadeh Azar, and F. Taheri, "Developing a new framework for evaluating e-learning systems: integrating BSC and FAHP," Kybernetes, vol. 46, no. 8, pp. 1303–1324, Jan. 2017.

R. Nagpal, D. Mehrotra, P. K. Bhatia, and A. Bhatia, "FAHP Approach to Rank Educational Websites on Usability," International Journal of Computing and Digital Systems, vol. 04, no. 04, 2015.

A. Cebä and H. Karal, "An application of fuzzy analytic hierarchy process (FAHP) for evaluating students project," Educational Research and Reviews, vol. 12, no. 3, pp. 120–132, Feb. 2017.

I.-S. Chen, J.-K. Chen, and F. F. Padró, "Critical quality indicators of higher education," Total Quality Management & Business Excellence, vol. 28, no. 1–2, pp. 130–146, Jan. 2017.

N. T. Pham et al., "Research on Knowledge Management Models at Universities Using Fuzzy Analytic Hierarchy Process (FAHP)," Sustainability, vol. 13, no. 2, Jan. 2021, Art. no. 809.

"About – University of Jeddah", https://about.uj.edu.sa/Default.aspx?Site_ID=31&Lng=en.

R. W. Saaty, "The analytic hierarchy process—what it is and how it is used," Mathematical Modelling, vol. 9, no. 3, pp. 161–176, Jan. 1987.

Z. Shao, Md. E. Huq, B. Cai, O. Altan, and Y. Li, "Integrated remote sensing and GIS approach using Fuzzy-AHP to delineate and identify groundwater potential zones in semi-arid Shanxi Province, China," Environmental Modelling & Software, vol. 134, Dec. 2020, Art. no. 104868.

T. N. Le, H. M. V. Nguyen, T. A. Nguyen, T. T. Phung, and B. D. Phan, "Optimization of Load Ranking and Load Shedding in a Power System Using the Improved AHP Algorithm," Engineering, Technology & Applied Science Research, vol. 12, no. 3, pp. 8512–8519, Jun. 2022.

A. Muhammad, A. Shaikh, Q. N. Naveed, and M. R. N. Qureshi, "Factors Affecting Academic Integrity in E-Learning of Saudi Arabian Universities. An Investigation Using Delphi and AHP," IEEE Access, vol. 8, pp. 16259–16268, 2020.

A. Saini and P. K. Yadav, "Distributed System and its Role in HealthCare System," International Journal of Computer Science and Mobile Computing, vol. 4, no. 4, pp. 302–308, Apr. 2015.

V. G. Venkatesh, A. Zhang, E. Deakins, S. Luthra, and S. Mangla, "A fuzzy AHP-TOPSIS approach to supply partner selection in continuous aid humanitarian supply chains," Annals of Operations Research, vol. 283, no. 1, pp. 1517–1550, Dec. 2019.

A. E. C. Mondragon, E. Mastrocinque, J.-F. Tsai, and P. J. Hogg, "An AHP and Fuzzy AHP Multifactor Decision Making Approach for Technology and Supplier Selection in the High-Functionality Textile Industry," IEEE Transactions on Engineering Management, vol. 68, no. 4, pp. 1112–1125, Dec. 2021.

K. Nag and M. Helal, "Multicriteria Inventory Classification of Diabetes Drugs Using a Comparison of AHP and Fuzzy AHP Models," in 2018 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Bangkok, Thailand, Sep. 2018, pp. 1456–1460.

R. Anggrainingsih, M. Z. Umam, and H. Setiadi, "Determining e-learning success factor in higher education based on user perspective using Fuzzy AHP," in MATEC Web of Conferences - The 2nd International Conference on Engineering and Technology for Sustainable Development, Feb. 2018, vol. 154, Art. no. 03011.

Q. N. Naveed, M. R. N. Qureshi, A. O. Alsayed, A. Muhammad, S. Sanober, and A. Shah, "Prioritizing barriers of E-Learning for effective teaching-learning using fuzzy analytic hierarchy process (FAHP)," in 2017 4th IEEE International Conference on Engineering Technologies and Applied Sciences (ICETAS), Salmabad, Bahrain, Aug. 2017, pp. 1–8.

J. Zhengzhou, Z. Yijian, and S. Lei, "The laboratory construction effectiveness evaluation of high-education institutions via the FAHP method and its application," in 2021 IEEE 2nd International Conference on Big Data, Artificial Intelligence and Internet of Things Engineering (ICBAIE), Mar. 2021, pp. 632–636.

S. Abadi et al., "Implementation of fuzzy analytical hierarchy process on notebook selection," International Journal of Engineering & Technology, vol. 7, no. 2.27, Aug. 2018, Art. no. 238.

A. Mdallal and A. Hammad, "Application of Fuzzy Analytical Hierarchy Process (FAHP) to Reduce Concrete Waste on Construction Sites," presented at the CSCE Annual Conference, Montreal, Canada, Jun. 2019.

E. E. Haji, A. Azmani, and M. E. Harzli, "Using FAHP in the Educational and Vocational Guidance," International Journal of Modern Education and Computer Science, vol. 10, no. 12, pp. 36–43, Defc 2018.

H. Taherdoost, "Decision Making Using the Analytic Hierarchy Process (AHP); A Step by Step Approach," International Journal of Economics and Management System, vol. 2, pp. 244–246, 2017.

H. I. Mohammed, Z. Majid, Y. B. Yamusa, M. F. M. Ariff, K. M. Idris, and N. Darwin, "Sanitary Landfill Siting Using GIS and AHP: A Case Study in Johor Bahru, Malaysia," Engineering, Technology & Applied Science Research, vol. 9, no. 3, pp. 4100–4104, Jun. 2019.

L. T. H. Nhung, T. T. Phung, H. M. V. Nguyen, T. N. Le, T. A. Nguyen, and T. D. Vo, "Load Shedding in Microgrids with Dual Neural Networks and AHP Algorithm," Engineering, Technology & Applied Science Research, vol. 12, no. 1, pp. 8090–8095, Feb. 2022.

S. Dožić, T. Lutovac, and M. Kalić, "Fuzzy AHP approach to passenger aircraft type selection," Journal of Air Transport Management, vol. 68, pp. 165–175, May 2018.

A. Calabrese, R. Costa, N. Levialdi, and T. Menichini, "Integrating sustainability into strategic decision-making: A fuzzy AHP method for the selection of relevant sustainability issues," Technological Forecasting and Social Change, vol. 139, pp. 155–168, Feb. 2019.

F. Elmahmoudi, O. E. K. Abra, A. Raihani, O. Serrar, and L. Bahatti, "Elaboration of a Wind Energy Potential Map in Morocco using GIS and Analytic Hierarchy Process," Engineering, Technology & Applied Science Research, vol. 10, no. 4, pp. 6068–6075, Aug. 2020.

N. Kumar and R. Jha, "GIS-based Flood Risk Mapping: The Case Study of Kosi River Basin, Bihar, India," Engineering, Technology & Applied Science Research, vol. 13, no. 1, pp. 9830–9836, Feb. 2023.

K. Govindan, S. K. Mangla, and S. Luthra, "Prioritising indicators in improving supply chain performance using fuzzy AHP: insights from the case example of four Indian manufacturing companies," Production Planning & Control, vol. 28, no. 6–8, pp. 552–573, Jun. 2017.

F. T. Benaissa and B. Khalfallah, "Industrial Activity Land Suitability Assessment Using Delphi and AHP to Control Land Consumption¨: The Case Study of Bordj Bouarreridj, Algeria," Engineering, Technology & Applied Science Research, vol. 11, no. 5, pp. 7738–7744, Oct. 2021.

A. Shaygan and Ö. M. Testik, "A fuzzy AHP-based methodology for project prioritization and selection," Soft Computing, vol. 23, no. 4, pp. 1309–1319, Feb. 2019.

R. S. Bharsakade, P. Acharya, L. Ganapathy, and M. K. Tiwari, "A lean approach to healthcare management using multi criteria decision making," OPSEARCH, vol. 58, no. 3, pp. 610–635, Sep. 2021.

M. A. Akbar et al., "Prioritization Based Taxonomy of DevOps Challenges Using Fuzzy AHP Analysis," IEEE Access, vol. 8, pp. 202487–202507, 2020.

Downloads

How to Cite

[1]
R. Alshehri, N. Aljojo, A. Alshutayri, A. Alrashedi, A. Alghoson, and A. Zainol, “The Efficacy of the Strategy Planning Process Criteria based on the Fuzzy Analytical Hierarchy Process”, Eng. Technol. Appl. Sci. Res., vol. 13, no. 4, pp. 11235–11241, Aug. 2023.

Metrics

Abstract Views: 358
PDF Downloads: 329

Metrics Information

Most read articles by the same author(s)