The Efficacy of the Strategy Planning Process Criteria based on the Fuzzy Analytical Hierarchy Process


  • Reema Alshehri Department of Computer Science and Artificial Intelligence, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Nahla Aljojo Information System and Information Technology Department, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Areej Alshutayri Department of Computer Science and Artificial Intelligence, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Ahmed Alrashedi Human Resource Department, Business College, University of Jeddah, Saudi Arabia
  • Abdullah Alghoson Information System and Information Technology Department, College of Computer Science and Engineering, University of Jeddah, Saudi Arabia
  • Azida Zainol Department of Software Engineering, College of Business, Technology and Engineering, Sheffield Hallam University, UK
Volume: 13 | Issue: 4 | Pages: 11235-11241 | August 2023 |


This study investigated the strategic planning procedure used by the University of Jeddah to determine which of its efficacy criteria are the most significant for future development. A university's performance is founded on its ability to capitalize on its specialization and set of skills obtained through meticulous planning and development and involves setting goals using analysis tools to compare options and prioritize constructs. Evaluation approaches to strategic planning lack adaptability and durability. Thus, a high-level deductive instrument that aggregates trade-offs and prioritizes the most essential aspects is needed. This study used the Fuzzy Analytical Hierarchical Procedure (FAHP) to examine whether the University of Jeddah's strategy formulation process improves strategy and planning. This study defined the objectives and criteria, established pairwise comparisons based on the owners of the strategic plan and the faculty and administration questionnaire responses, assigned weights to each criterion, verified their consistency, and ranked them in importance order. This study showed that FAHP can help groups make strategic planning decisions in universities.


Fuzzy Analytical Hierarchy Process (FAHP), MCDM, university ranking, decision making, planning


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How to Cite

R. Alshehri, N. Aljojo, A. Alshutayri, A. Alrashedi, A. Alghoson, and A. Zainol, “The Efficacy of the Strategy Planning Process Criteria based on the Fuzzy Analytical Hierarchy Process”, Eng. Technol. Appl. Sci. Res., vol. 13, no. 4, pp. 11235–11241, Aug. 2023.


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